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My Story
I am an American brand and content specialist based in Barcelona. Through my journey I've discovered the power of story telling through multimedia and my talent for community building.
For me, my role is about making sure the right voices are being heard. I find inspiration in supporting individuals and companies in discovering their unique voice, just as I have found mine.
Created to Empower
I pride myself in having expertise in a wide range of areas. My strengths are in my willingness to learn and to master. Whether it's content creation, branding, or marketing, I believe that variety has a strong pull in the digital era.
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My Journey So far
KARMALOVE- Content Specialist
June 2022 - Jan 2023
Managed branding and campaigns for a luxury fashion brand. Developed analytic based strategy with KPIs and OKRs that lead to a 30% increased CTR and 15% increase in sales. Hired freelancers and models for budget managed projects as well as handled travel administration for campaigns. Creative director behind all campaigns for both web and social media and post production editor.
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Key Points: Shopify, Klaviyo, Creative Cloud, Budget Management, Analytics, Strategist, Branding
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Emjoy- Content Writer & Editor
March 2020Â - March 2022
Managed content production for the women's health and wellbeing app. Created over 200 hundred science-backed sessions for thousands of women. Delivering weekly data-driven content through KPIs and OKRs while managing 7 scriptwriters and editing work.
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Key Points: UX copy, SEO, Ads, Social Media, Team Management, Script Writing, Translation
Includance- Director & Community Manager
August 2021 - Present
Founded an organization for inclusive dance events, classes, and workshops.
Community management focused on content writing, and brand development. Managing a team of 12 professors while providing classes and events to over 800 people within the LGBTQ+ and dance community.
Key Points: Social Media, Revenue Management, Campaigns, Scheduling, Team Leader, Content Creation
Freelance- Content Specialist
January 2019Â - March 2022
Worked with international brands focused on wellbeing and lifestyle. Focused on assisting in rebranding small brands and start ups and optimizing social media strategies for an improved CTR and user experience.
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Key Points: Tone of Voice, SEO, Ads, Social Media, Scripwriting
Felipe RamÃrez
Linguist, editor and chief of rolerotation.com
"Their incredible skills at creating written content are outstanding. The perfect diagramming, accuracy, grammar, and efficiency displayed has made of Zuri a very reliable and great person to work with. Great score overall, and highly recommended to work with. "