Campaigns

clear messaging, creative delivery, data driven

KarmaLove

Project background

Creative Direction and Ad Creatives and Copies.

Campaign that inspired potential customers to follow KarmaLove as the new go-to luxury mindfulness brand. Convert old customers to continue following KarmaLove regardless of the increase to luxury prices.

Creative process

Sourced photographers, models, make up artists and stylists. Budgeted for three campaigns with photo and video content to be distributed between Instagram and TikTok. Orchestrated the creative direction for each shoot to accurately represent the brand. Organize and brief the team as well as investors.

Final Results

Successful for both budget and data, with in a month we reached a 20% increase in CTR 30% follower increase and a 10% increase in sales.

Emjoy

Project background

Ad creative and copy for Emjoy. Created an ad that inspired potential customers to consider Emjoy as an app for their sexual health and wellness goals. Overcame difficulties with Facebook ad requirements on explicit content.

Creative process

Collaborated with the team on creative ideas and submitted 12 fully formed copies. Responsible for unique copies and CTA's for Facebook, Pinterest, Youtube and Instagram. Briefing with the graphic designer.

Final results

Successful for both budget and data, with a CTR of (2,7% vs 2%)

IncluDance

Project background

Ad Creatives and Copy for IncluDance (Spanish). Marketing Campaign events to drive new customers and enriching the experience for current ones.

Creative process

Responsible for unique copies and CTA's for Instagram. Graphic design in Canva. Designing unique events for current and future customers to drive awareness and conversion to becoming students for weekly classes.

Final results

30% revenue increase after the first year with an average 2% CTR